Tiara has transformed from a small scale farming enterprise into an international trading company. What underlies Tiara’s quite simple but productive success story is being in the right place at the right time and with good people.
1960
Najeed Sadek started growing agricultural commodities on a land of 100 hectares and transformed it into thousands of hectares later. His most important gaining was product experience.
1980-1991
- The foundations of sectorial reputation, considered as its most valuable treasure.
- The lentil processing facility that was launched in 1980 started industrial production.
- It started making a name for itself and gaining reputation in the domestic market.
1992-1999
Growth – 1st Period
- It gained dynamism with fresh blood.
- In 1992 Hussein Sadek, representing the second generation in Sadek family, joined the company and took over the management.
- The company was active in the domestic market.
- It started producing agricultural organic products.
- The production facilities were enhanced.
2000-2009
Growth – 2nd Period
- First it put forward its vision and then prepared the operational infrastructure to implement it.
- The other members of the family returned home from various parts of the world to participate in the company.
- The number of production and storage facilities was increased and the operation field was enhanced.
- Export operations to foreign markets and international origination started.
- The product and customer portfolio was enhanced.
- And the income growth per year increased by 70-110% as a result.
2010+
Consolidation
- It was time for accumulating resources and institutionalization.
- The substructure necessary for transforming a Lebanese-based family business into a leading corporate regional company was set up. The family withdrew from the operations and the Board of Directors took an active role and a CEO was assigned.
- The company strengthened its financial infrastructure with syndication loan and capital increases.
- Measurability was ensured with investments in ERP (Enterprise Resource Planning).
- A fair sharing was provided with simple KPI and a participative incentive system.